ISO 20671-1:2021

Brand evaluation — Part 1: Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

Edition	2021
Standard Part No	1
Published Date	2021
Published By	International Standardization Organisation
Page Count	12