ISO 20671:2019
Brand evaluation — Principles and fundamentals
Brand evaluation — Principles and fundamentals
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Brand evaluation — Principles and fundamentals
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
| Edition | 2019 |
|---|---|
| Published Date | 2019 |
| Published By | International Standardization Organisation |
| Page Count | 12 |